AMS+ has Spam and Bounce thresholds in place to protect your email sending reputation and to maintain a high-level of deliverability within our platform. This is why we closely monitor email thresholds that could harm your sending reputation. We want you to to be informed about sending email while understanding applicable laws and industry standards. Learn more about thresholds and disabling in this article.
IN THIS ARTICLE
Why we have Thresholds
Internet Service Providers (ISPs) and anti-spam organizations monitor AMS+ as an email sender; when they see a cause for concern, they may slow or stop email delivery and that could impact your ability to send emails. The industry standard threshold for spam abuse complaints is 0.1 percent, which means 1 out of every 1,000 people reported your email as spam.
Thresholds & Calculations
We track the number of emails sent and compare it to the number of spam complaints and bounces on each campaign and workflow. We use those numbers to calculate your spam and bounce rates. We then measure your spam and bounce rates to see if a campaign or workflow is in good standing or is causing issues.
Spam: 1 spam for every 1,000 emails sent.
Bounce: 10 bounces for every 100 emails sent.
Spam Rate = Number of Spam Complaints / Number of Emails Sent
Example: .001 = 1 Spam Complaint / 1000 Emails Sent
Bounce Rate = Number of Hard Bounces / Number of Emails Sent
Example: .10 = 10 Hard Bounces / 100 Emails Sent
Warnings are system notifications to let you know that a campaign or workflow has received spam complaints. We are letting you know that sending emails and workflows are in danger of being disabled. In this case, we don't disable the campaign or workflow or sending from your account, but it is important to use these warnings as an opportunity to look into what is causing them.
If you notice an increase in spam complaints after you send campaigns, it could mean a couple different things. It could mean your list has lost interest, your content looks spammy, recipients forgot they signed up for your list or never opted in. Take a few moments to review best practices and content tips.
Disabling Due to a Threshold
Campaigns or Workflows
When an email campaign or workflow in your account exceeds a spam or bounce threshold, that specific campaign or workflow will be disabled. When a campaign or workflow has been disabled, we'll send an email to you to let you know that a threshold has been exceeded.
Over time, if we notice a large number of spam complaints or hard bounces, sending emails and workflows are disabled across the account. This is to protect your sending reputation and keep email deliverability high.
For additional details, check out the Disabling and What do article.