Adding an image to an email

Overview

This article explains how to upload and format images in your email drafts using the email editor. You'll learn how to add alt text, adjust size and alignment, add links, and choose the best image file types for optimal performance. These tips help ensure your emails load and display properly across devices.

IN THIS ARTICLE

How to insert an image

You can insert an image directly into your email draft using the editing toolbar.

Select the image icon in the editing toolbar to open the Image Properties pop-up window.

In Image Properties, select ‘Browse Server’ to open another pop-up window where you can upload an image from your computer or add an image using a URL

Upload one of your own images or choose from the AgencyBloc Images library.

In Image Properties, add alternative text to describe the image for screen readers.

You can also edit the image’s width and height, add a border, add HSpace and VSpace for padding, and set the alignment (defaults to left-aligned). Learn more about image properties.

Select the ‘Ok’ button to insert the image into your email.

How to upload your own images

You can upload custom images to your image library for use in emails.

Select the image icon in the editing toolbar to open the Image Properties pop-up window.

In Image Properties, select ‘Browse Server’ to open another pop-up window where you can upload an image from your computer or add an image using a URL

On the Your Images tab, drag and drop files, or select the ‘Choose Files’ button, then select images from your computer.

Tip: You can find free stock images at pexels.com.

After uploading, select the ‘Save’ button.

Note: If you close the window without saving, the image will not upload.

Select the ‘Select’ button next to the uploaded image.

Adjust image properties as needed, then select the ‘Ok’ button to insert it.

How to edit an image

After uploading the image, you’ll see several editing options on the Image Properties pop-up window.

• Alternative Text (Alt Text): A short description of the image that appears on hover or is read by screen readers.
  • Example: "Family walking on a beach" or "Medicare enrollment reminder banner."
• Width & Height: Resize the image to control its display size.
  • Recommended width: 580 pixels or less for good desktop and mobile viewing.
  • Note: Resize large images before uploading to reduce file size and improve load time.
• Border: Adds a black border around the image.
  • Suggested values:
    • 1px for a subtle border
    • 2px for moderate
    • 3px or more for a thicker border
• HSpace & VSpace: Adds padding around the image.
  • Suggested value: 10px for both horizontal and vertical space
    • HSpace = horizontal spacing
    • VSpace = vertical spacing
• Alignment: Choose left, right, or center alignment.
  • If no option is selected, the image aligns left by default.

Link tab

Select the link icon to open the Link pop-up window and make your image clickable.

• On the Link Info tab, enter the URL of the webpage that you want to open when users click the image.
  
• On the Target tab, choose the ‘New Window (_blank) option in the ‘Target’ dropdown menu. This setting causes the link to open in a new browser window when clicked.
  

Accepted file types and best practices

• Use .png or .jpg formats: These are widely supported and display consistently across email clients.
  • .png = ideal for logos and designed graphics
  • .jpg = best for photographs
• Avoid .bmp and .tiff files: These may not display correctly or could slow email load times.
• Use GIFs thoughtfully: Animated GIFs (.gif) can boost engagement and visual appeal, but use them sparingly and with intent.
  • Large GIFs may increase load times or be clipped by inboxes.
  • Some email clients may only display the first frame.
  • If used, keep file size as small as possible and ensure the first frame communicates key information clearly.
• Optimize file size: Keep image files under 1 MB when possible to prevent emails from loading slowly or getting clipped.