Using Saved Content

Overview

To help your agency manage email communications, use Saved Content to keep and reuse messages you send often. Saved Content lets you create reusable email messages in Email Marketing and Automated Workflow. You can create your own saved content or use AMS+’s pre-built content. You can use saved content to create a signature or a table of product or carrier information.

IN THIS ARTICLE

---

What is Saved Content?

Saved Content is a pre-built message that can be quickly inserted into the email editor when you are creating emails. Pull from Saved Content to reduce the time it takes to compose emails. You can create your own Saved Content or start with AMS+’s pre-built content. Create just text, a combination of text and images, or whole email layouts with text, variable data, and images.

Any user with access to Email Marketing or Automated Workflow can create, edit, or delete saved content. Saved content is available in both Email Marketing and Automated workflow. You'll find AMS+’s pre-built content in the Saved Content tab for both Email Marketing and Automated Workflow.

There are two kinds of Saved Content:

AMS+ Pre-built Content -  insurance industry specific emails for your use. These cannot be deleted or modified.
Your Saved Content - content created by you or others in your agency.

Each piece of Saved Content has a couple of attributes to pay attention to:

• Content Name: Give your content a unique and identifiable name so you can easily recognize it in a drop down menu.
• Message Type: Specify the audience/trigger type for your content.
• Last Updated: The user that last updated the saved content.

---

AMS+ Pre-Built Content

AMS+ includes pre-built industry specific emails to give you a head start. You can use these emails to fit your needs based on individuals, policies, and agents. Also, our pre-built content gives you an idea of what emails to start with, and you can build from there.

While you can’t edit or delete AMS+ pre-built content, you can make changes and then save it as your own. Select 'Save As' and any edits you make will create new saved content.

Here’s a list of AMS+’s Pre-built content:

Individuals

• Client welcome
• Client feedback
• Happy birthday (3 options)
• Happy holidays (3 options)
• Happy New Year (2 options)
• Turning 65

Policy

• Cross-selling
• Insurance application approval notification
• Open enrollment reminders (3 reminders)
• Policy renewal

 

Agents

• Happy birthday
• E&O expiration notification
• License expiration notification
• Contract approval notification

---

Working with your Saved Content

To work with saved content, head to Email Marketing or Automated Workflow, then click the Saved Content tab. Create the saved content you plan to use before setting up email campaigns or automated workflows. Create, edit, or delete your saved content. Use the search below box to filter your saved Content. To sort items, simply click the column heading.

Creating your Saved Content

To create new Saved Content:

Go to Email Marketing > Servicing page or Automated Workflow > Servicing page and then select the Saved Content tab.

Click New Content.

Set your content details.

Enter a Content Name and set the Message Type. Click ‘Save & Edit Content’. Your selection of Message Type determines when you’ll see your items in the Saved Content drop down in the email editor.

Compose your content.

You can add and format text, images, and variable data. Also, you can use layouts button to add structure to your emails.

Select the Save Content when you’re finished.

Editing your Saved Content

To edit your saved content, simply click on the content name in the list and you can start editing. If you need to change the content details, select the Edit Content Details.

Deleting your Saved Content

To delete, open the Saved Content you wish to delete and select the Delete option below the editor. Note: AMS+’s pre-built content can’t be deleted.

---

Inserting Saved Content

To insert saved content into an email for either Email Marketing or Automated Workflow, click on the Saved Content option in the editor toolbar. Saved Content is split between Your Saved Content and AMS+ Saved Content. Select the piece you wish to insert and it drops into the email editor. Note: if you don't see the Saved Content icon in the editor toolbar, you may need to clear your browser cache. For instructions, check out article on  clearing your browser's cache.

Saved content displays in the drop down based on the area you are in and message type you set for that piece of saved content. For example, if you’ve created saved content in Email Marketing with a message type of Policy, you’ll only see that item in the drop down when creating Email Campaigns for Policyholders.

---

Common questions

Can I use layouts inside saved content?
Yep, feel free to insert a layout when creating saved content as a starting point for the structure of your email. Click the button labeled layouts to insert a predefined email layout to create a structure for your content. You can also start with AMS+'s pre-built content to structure your content.

Can I use HTML in saved content?
Sure thing. Click the ’Source’ icon to change the editor so you can view or edit HTML. Click the icon again to change the view back to the normal editor.

Can I add an attachment to saved content?
Adding files like PDF’s, documents, or spreadsheets is not available in saved content or email campaigns. We suggest linking to a document stored on your website or a web storage service.

Is it possible to insert multiple pieces of saved content into one email?
While you may not do this on a regular basis, you can insert multiples pieces of saved content while editing an email. Just make sure you insert the saved content in an appropriate order and test the email to make sure it looks okay.

If I make changes to my saved content, does it impact email campaigns where I’ve used that saved content?
Making changes to your saved content does not impact any existing emails or campaigns where you have used that content. Think of using saved content like copying and pasting from once place to another.