Overview
Email Marketing is a tool to communicate with prospects and clients using email. Create email campaigns to send mass communications to a list of recipients. Example email campaigns: sending a newsletter to your current customers, sending policyholders notice of a carrier change, sending a set of emails (drips) to perform cross-sell campaigns. Get started by activating Email Marketing in your account.
IN THIS ARTICLE
Activation
Only the AgencyBloc account owner can set up and activate Email Marketing. There is no cost to activate the Email Marketing feature in your account, but sending emails are charged at $0.02 (two cents) per recipient. This cost is added to your monthly billing cycle.
To activate, go to Email Marketing and follow the activation process. We’ll walk you through each step.
Permissions
Who can access and use Email Marketing is based on your agency’s security settings. For an overview of security settings, review the Managing Security Groups article.
If you need help setting up your security groups, please have your agency’s account owner contact our Client Success Team at help@agencybloc.com or 1-866-338-7075.
Tips to get started
Once Email Marketing is activated, review these articles to learn how to build a successful campaign:
- Best Practices for Sending Email
Follow these best practices to increase the likelihood of your emails being opened and read. - Tips for Email Content to Avoid Spam
Follow these tips to write emails that don't end up in spam or trash folders. - Email Template Settings
Check out email template settings to personalize your emails with your agency's branding. - Building Email Campaigns
Review this article and learn how to craft the email content for your campaigns.