Building Email Campaigns

Overview

In this article, you’ll learn how to create, schedule, and edit an Email Marketing campaign. With email campaigns, you can send product and enrollment details, holiday e-cards, and other info to your agents, leads, and clients.

Note: To create email campaigns, your Account Owner must have activated Email Marketing or Automated Workflow.

IN THIS ARTICLE

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Create a campaign

You can create a new campaign from the Email Marketing > Servicing page. When creating a campaign, make sure to give it a unique name that describes the purpose of your communication.

After creating the campaign, you will need to:

Fill in campaign details

Specify who to send emails to and how many, and other important details. For more information, see the Campaign details section of this article.

Craft your email(s).

As you write your message in the email editor, you can change the text formatting, pull in data from your records using variable data, add images, add saved content, and more. Also, you can’t attach files, but you can add links to files that are hosted on your website or cloud services, like Google Drive.

Refine your recipient list.

By default, your campaign will send emails to all contacts that match the selected recipient type (specified by the ‘Send To’). You can use filters to narrow the recipient list and target specific contacts.

Schedule and send your campaign.

Scheduled email campaigns will stop sending emails at 7:00 p.m. Central Time. Any remaining emails will be sent the next day, starting at 6:00 a.m. Central Time.

This is important to keep in mind when you're planning email campaigns. If you try to schedule a campaign to send "Now" and it's 7:00 p.m. Central Time, for example, those emails will be sent the following day.

Monitoring campaign performance

After scheduling the campaign, you can monitor its performance and review results. See the Monitoring Campaign Performance article to learn how to track the performance of your email campaigns to grow your list and improve your outreach efforts.

Editing & managing campaigns

If you want to edit campaign details after creating a campaign or stop a campaign from sending emails (temporarily or permanently), check out the following:

• Editing Email Campaigns
  Learn how to edit an email campaign and what you can edit.
• Managing Email Campaigns
  Learn how to pause a campaign to stop it from sending emails temporarily or retire a campaign to shut it down permanently. Also, learn when you can delete campaigns.

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Campaign details

In campaign details, you’ll specify who will receive your emails, how many emails will be sent, and who will receive replies from your recipients.

Campaign Detail	Description
Email Header	The top of campaign emails can include your business logo. Please note, your business logo must first be uploaded to Email Template Settings before you can add it to campaign emails.
From Name	This name will display when your recipients open their inbox. Use a name your recipients will recognize. You can use the servicing agent’s name, your marketer's name, or a custom name.
Reply to Email	Replies from campaign recipients will go to this email address. You can use the servicing agent’s email, your marketer’s email, or a custom email address. Whoever you pick, notify the servicing agent or team member ahead of time so they have time to prepare for incoming questions.
Send To	Your campaign can send emails to contacts that have a corresponding record in AMS+ with a valid email address. Think about who will be receiving the email and select the respective recipient type in the Send To field. See the Recipient type section in this article for more information.
Number of Emails	Choose the number of emails this campaign will send. If you want your campaign to send multiple emails over a duration of time, choose the number of emails to 2 or 3 to set a drip delay.

Recipient type

Recipient type determines who will receive your emails. You can send campaigns to the following types of recipients:

Recipient Type	Description
Individual	All individuals in your AMS+ account.
Primary Contact of Groups	For every group, you can set an individual as its primary contact. The campaign will send emails to this individual.
Group Individuals	All individuals associated to a group.
Policyholders	Policies in your account can be associated to individuals. The campaign will send emails to these individuals.
Primary Contact of Group Policies	Policies associated with a group. The campaign will use the Primary Contact for your group as the sent to.
Group Policy Individuals	All individuals that have an enrollment on a group policy. Note: You can use enrollment status and election to filter your recipient list.
Agent	All agents in your account.

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Crafting emails

Once you know what you want to say, consider the following when crafting your emails:

• Add a layout
  Use layouts to give structure to your emails. This helps recipients quickly read and find what they need to know.
• Personalize with variable data and images
  Use variable data to pull some of a recipient's information, like the first name, into the subject and body of your emails. Upload your images to AMS+, so you can add them to your emails.
• Check for spam
  Review your emails for anything that could be flagged as spam. Your agency's account has a spam rate threshold. If it gets too high, your email-sending capabilities will be disabled. See these tips to avoid spam.
• Preview and test
  Preview and test the email to see what it really looks like from the recipient’s point of view. Look for typos and grammatical errors, and make sure everything makes sense. Send test emails to others on your team for their feedback.

If you send a particular email often, you can keep and reuse the message by adding it to saved content.

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Common questions

Is there a limit to how many emails I can send?
Yes, there is a standard daily limit of 1000 per day.

Why isn’t someone showing up on the recipient list?
Check to make sure that that person has an agent or individual record in AMS+ with a valid email address. Also, recipients that have opted out will not appear on the recipient list.