After activating Email Marketing, you can start creating email campaigns. Email campaigns allow you to build and maintain client relationships through regular contact. For example, you can use email campaigns to send your clients product notifications and holiday e-cards. Learn how to set up an email campaign in this article.
IN THIS ARTICLE
Create a campaign
You can create a new campaign from the +New menu or the Email Marketing page. When creating a campaign, make sure to give it a unique name that describes the purpose of your communication.
After creating the campaign, you will need to:
- Fill in campaign details
- Specify who to send emails to and how many, and other important details. For more information, see the Campaign details section of this article.
- Craft your email(s).
- If you need help crafting your emails, visit the Crafting emails section of this article for tips to consider.
- Refine your recipient list.
- By default, your campaign will send emails to all contacts that match the selected recipient type (specified by the ‘Send To’). You can use filters to narrow the recipient list and target specific contacts.
- Schedule and send your campaign.
- By default, your campaign will schedule to send emails immediately, but you can change this by using the ‘When?’ dropdown to specify a future send date and time.
Monitoring campaign performance
After scheduling the campaign, you can monitor its performance and review results. See the Monitoring Campaign Performance article to learn how to track the performance of your email campaigns to grow your list and improve your outreach efforts.
Editing & managing campaigns
If you want to edit campaign details after creating a campaign or stop a campaign from sending emails (temporarily or permanently), check out the following:
- Editing Email Campaigns
Learn how to edit an email campaign and what you can edit.
- Managing Email Campaigns
Learn how to pause a campaign to stop it from sending emails temporarily or retire a campaign to shut it down permanently. Also, learn when you can delete campaigns.
In campaign details, you’ll specify who will receive your emails, how many emails will be sent, and who will receive replies from your recipients.
|Email Header||The top of campaign emails can include your business logo. Please note, your business logo must first be uploaded to Email Template Settings before you can add it to campaign emails.|
|From Name||This name will display when your recipients open their inbox. Use a name your recipients will recognize. You can use the servicing agent’s name, your marketer's name, or a custom name.|
|Reply to Email||Replies from campaign recipients will go to this email address. You can use the servicing agent’s email, your marketer’s email, or a custom email address. Whoever you pick, notify the servicing agent or team member ahead of time so they have time to prepare for incoming questions.|
|Send To||Your campaign can send contacts that have a corresponding record in AgencyBloc with a valid email address. Think about who will be receiving the email and select the respective recipient type in the Send To field. See the Recipient type section in this article for more information.|
|Number of Emails||Choose the number of emails this campaign will send. If you want your campaign to send multiple emails over a duration of time, choose the number of emails to 2 or 3 to set a drip delay.|
Recipient type determines who will receive your emails. You can send campaigns to the following types of recipients:
|Individual||All individuals in your AgencyBloc account.|
|Primary Contact of Groups||For every group, you can set an individual as its primary contact. The campaign will send emails to this individual.|
|Group Individuals||All individuals associated to a group.|
|Policyholders||Policies in your account can be associated to individuals. The campaign will send emails to these individuals.|
|Primary Contact of Group Policies||Policies associated with a group. The campaign will use the Primary Contact for your group as the sent to.|
|Group Policy Individuals||
All individuals that have an enrollment on a group policy.
Note: You can use enrollment status and election to filter your recipient list.
|Agent||All agents in your account.|
Once you know what you want to say, consider the following when crafting your emails:
- Add a layout
Use layouts to give structure to your emails. This helps recipients quickly read and find what they need to know.
- Personalize with variable data and images
Use variable data to pull some of a recipient's information, like the first name, into the subject and body of your emails. Upload your images to AgencyBloc, so you can add them to your emails.
- Check for spam
Review your emails for anything that could be flagged as spam. Your agency's account has a spam rate threshold. If it gets too high, your email-sending capabilities will be disabled. See these tips to avoid spam.
- Preview and test
Preview and test the email to see what it really looks like from the recipient’s point of view. Look for typos and grammatical errors, and make sure everything makes sense. Send test emails to others on your team for their feedback.
If you send a particular email often, you can keep and reuse the message by adding it to saved content.
Is there a limit to how many emails I can send?
Yes, there is a standard daily limit of 1000 per day.
Why isn’t someone showing up on the recipient list?
Check to make sure that that person has an agent or individual record in AgencyBloc with a valid email address. Also, recipients that have opted out will not appear on the recipient list.